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Business areas

Visibility & Service Design

The business area comprises: Klikkicom Oy and Ottoboni Finland Oy in Finland and Klikki AB and Ottoboni Sweden AB in Sweden. Ottoboni is specialized in business and service design. Klikkicom and Klikki are specialized in media optimization.

The Visibility & Service Design business area was strengthened in March with the acquisition of Ottoboni, a Swedish company specializing in business and service design. In September, Ottoboni began operating in Finland, where the company was established by acquiring the business operations of Alkuvoima East Oy and merging it with Citat Oy, and changing the name of the resulting entity to Ottoboni Finland.

In 2015, the business area’s net revenue was EUR 28.8 million (EUR 20.0 million). The acquisition of Ottoboni increased the net revenue by EUR 10.3 million. In the Klikki Group, net revenue was reduced by a decline in subcontract invoicing.

The business area’s operating loss was EUR -0.7 million (EUR -0.4 million). The result was weighed down by non-recurring items of EUR -0.5 million (EUR -0.9 million), primarily due to the rationalization of the business operations of Ottoboni Sweden AB. Ottoboni Finland Oy was established in September by acquiring the business operations of Alkuvoima East Oy and merging it with Citat Oy. Klikki Group recorded a profit, but its result was weaker than in the previous year both in Finland and in Sweden. Mods Graphic Studio improved its result compared to the previous year.

Net revenue (M€) 28.8 20.0
Operating profit/loss (M€) -0.7 -0.4
Employees (average) 171 76


The business area comprises: Edita Publishing Oy and Sitrus Agency Oy in Finland; Sitrus Agency and Mods Graphic Studio AB in Sweden and Sirus Ukraine LLC in Ukraine. Sitrus is specialized in strategic content and content marketing, Mods Graphic Studio is specialized in image retouching and Edita Publishing is specialized in professional content, information services and learning solutions.

In the Content business area in September, the Group’s subsidiary JG Communication AB was merged with Citat AB, and the name was changed to Sitrus Agency AB. In September, Sitrus also began operations in Finland

In 2015, the business area’s net revenue was EUR 38.0 million (EUR 41.7 million). Net revenue declined the most in Sitrus Agency AB due to the major customers’ declining marketing budgets. Edita Publishing Oy’s net revenue was EUR 0.5 million higher than in the previous year.

The business area’s operating profit was EUR 2.2 million (EUR 1.3 million). The operating profit included non-recurring items amounting to EUR -1.2 million (EUR -2.7 million). The operating profit of Edita Publishing Oy was lower than in the previous year, which was expected due to the company’s investments in the development of digital products and services. In Sitrus Agency AB, the rationalization of operations in conjunction with the merger and cost saving measures by a significant customer meant that the result showed a substantial loss.

Net revenue (M€) 38.0 41.7
Operating profit/loss (M€) 2.2 1.3
Employees (average) 280 294

Campaigns & Dialogue

The business area comprises: Edita Prima Oy and Seed Digital Media Oy in Finland; Edita Bobergs AB and associate companies Brand Systems International AB and Edita Bobergs Förvaltings AB in Sweden. Edita Prima and Edita Bobergs are specialized in personalized print and Seed Digital Media is specialized in loyalty marketing.

In 2015, the business area’s net revenue was EUR 39.7 million (EUR 46.5 million). Net revenue was 15 percent lower than in the previous year in both Finland and Sweden, primarily due to lower demand for direct marketing and general printed products. However, net revenue from multi-channel and dynamic data services nearly doubled from the previous year.

The business area’s operating profit was EUR 1.3 million (EUR 2.1 million). The operating profit includes EUR 1.8 million (EUR 3.6 million) in non-recurring items related to value-added tax refunds and property sales, but it also includes write-downs on the impairment of goodwill of associated companies. While the operating profit excluding non-recurring items showed a loss, it was significantly better than in the previous year.

Net revenue (M€) 39.7 46.5
Operating profit/loss (M€) 1.3 2.1
Employees (average) 219 253

Corporate governance

Corporate governance

Nordic Morning Plc is a Finnish public limited company that is 100 percent owned by the Finnish State. Its corporate governance system complies with the laws of Finland, the company's Articles of Association, and, where applicable, the corporate governance recommendations concerning publicly listed companies.

Corporate governance principles »

Board of Directors 31.12.2015

Management team 31.12.2015


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