Data and print automation expert

We help our customers to target communication and marketing cost-efficiently to their stakeholders.

Heikki Autio, Vice President, Campaigns & Dialogue and Managing Director of Edita Prima

 

Edita Prima

Edita Prima provides customized print and print management services. The company specializes in data processing and print automation. The services with the fastest growth are variable data production and web-to-print services. Variable data production refers to communication products that consist of content targeted at the recipient.

Our clients are leading B2C companies that need to support their operations with communication and marketing that is targeted at their customers. Our customers operate in sectors such as banking, insurance, transport, energy, and retail.

The economic situation is affecting the operations of our customers. They want their marketing to be more effective and cost-efficient. At the same time, digitalization is eroding the production of printed marketing materials.

This transformation represents both a major challenge and an inspiring opportunity. We have thus far been successful in transforming our business operations, but we recognize that there is much more work to be done with regard to service development and renewal.

2015

Year 2015 proved that the structural changes implemented the previous autumn were the right decision. We adapted our printing services to market conditions, and allocated our resources to variable data production and print automation. We also invested in these areas, in both technology and expertise.

The sales of our data processing and automation services grew to a reasonable extent. The share of variable data production grew the most, however, and we acquired significant new customers for our web-to-print services.

We continued to invest in personnel training, particularly with regard to automation and management.

2016

we are eagerly looking forward to 2016.We will continue to invest in print automation, due to the highly encouraging needs and opportunities in this area. We also focus on new initiatives related to print and marketing management services.

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