Financial information for 2015

Result 2015

Net revenue
(EUR million)


Operating profit without
one-time items
(EUR million)


Operating profit
(EUR million)


(EUR million)


Customers’ needs were met by strengthening digital and content services

Nordic Morning Group’s net revenue was EUR 104.9 million (EUR 106.6 million). The decline in net revenue was due to the lower demand for printed products, the contraction of the net revenue of the Content business area, and the depreciation of the Swedish krona.

The Group’s operative result was EUR -0.2 million (EUR 3.4 million). The result included a significantly lower amount of non-recurring items than in the previous year at EUR -0.2 million (EUR 2.4 million). Operating profit before non-recurring items was EUR -0.1 million (EUR 1.0 million). The operating profit was weighed down by profitability issues related to the sheet-fed offset printing business in Sweden.

The Group’s equity ratio was excellent at 48.6 percent (51.4 percent).

In order to meet changes in customer needs, Nordic Morning renewed its service strategy and reorganized its operations into three business areas starting from January 1, 2015.

The digital services were strengthened by acquiring the Sweden-based Ottoboni, a company specializing in business and service design, and by expanding its operations to Finland. Content services were strengthened by establishing the strategic content agency Sitrus Agency AB in Sweden by merging JG Communication AB with Citat AB, and also by establishing Sitrus Agency Oy in Finland.

Net revenue by business area 2015

Employees by business area 2015

Net revenue by business area
2014 - 2015

(IFRS)(EUR 1000)

Operating profit by business area
2014 - 2015

(IFRS)(EUR 1000)

Key figures

Net revenue (M€) 104.9 106.6
Operating profit without one-time items (M€) -0.1 1.0
Profit including one-time items (M€) -0.2 3.4
EBITDA without one-time items (M€) 4.2 5.6
Equity ratio % 48.6 51.4
Operating cash flow (M€) 0.5 7.3
Cash at the end of the year (M€) 4.8 9.3
Employees (average) 709 660

Nordic Morning Group's net revenue
2008 - 2015

(IFRS)(EUR 1000)

Business areas

Optimizing the brand

The Visibility & Service Design business area comprises: Klikkicom Oy and Ottoboni Finland Oy in Finland; and KliKKi AB and Ottoboni Sweden AB in Sweden.

Ottoboni is specialized in business and service design. Klikkicom and Klikki are specialized in media optimization.

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At the heart of every brand

The Content business area comprises: Sitrus Agency Oy and Edita Publishing Oy in Finland; Sitrus Agency AB and Mods Graphic Studio AB in Sweden; and Sitrus Ukraine LLC in Ukraine.

Sitrus is specialized in strategic content and content marketing, Mods Graphic Studio is specialized in image retouching and Edita Publishing is specialized in professional content, information services and learning solutions.

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Increased customer loyalty

The Campaigns & Dialogue business area comprises: Edita Prima and Seed Digital Media Oy in Finland; and Edita Bobergs AB and associate company Brand Systems International AB in Sweden.

Edita Prima and Edita Bobergs are specialized in personalized print and Seed Digital Media is specialized in loyalty marketing.

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