Heikki Autio, Vice President, Campaigns & Dialogue and Managing Director of Edita Bobergs
Edita Bobergs
Edita Bobergs specializes in printed direct marketing, and is headquartered in Falun, Sweden. The company’s goal is to be the leading provider of printed direct marketing in Sweden.
Our largest customers operate in consumer markets in the retail, telecommunications, and energy sectors. Our customers also include public administration organizations and various associations that use direct marketing, particularly in fundraising.
The customers plan the content of their direct advertising, and we are responsible for the technical design, implementation, and optimizing the distribution process.
We also help our customers choose from the many available distribution operators to identify the provider that best meets the needs of the campaign.
Printed direct advertising faces many challenges in the changing operating environment, and print advertising volumes are constantly declining. As the number of communication channels grows, reaching target groups becomes increasingly challenging. There are also still certain consumer segments that can be best reached by traditional advertising.
Printed direct advertising has not, however, lost its significance. Studies indicate that mailed direct advertising has a high attention value, and that printed advertisements perform well in guiding consumers to use the services of online stores.
2015
The year was quite challenging. The demand for static printed products continued to decline, but customized production grew.
We used automation solutions to develop the customization of direct marketing content and to target this more effectively at recipients.
In 2015 we focused on developing competencies related to management and production automation.
2016
In 2016, we will continue to specialize in addressed direct marketing, and we will significantly increase our market share in this segment.
How having your own archive makes for a smooth operation
The electronic archive services provided by Edita Publishing help customers use information they have on file efficiently to support their day-to-day work.
Digital tools for good service
Seed Digital Media helps reach customers in the right place.
Success through an excellent customer experience
Using service design to develop the customer experience helps businesses outperform their competitors in the digital operating environment.
Achieving digital success by being responsive to end-user needs
For Ottoboni, to focus on end users is very much a reality and an important part of the work process.