Heikki Autio, Vice President, Campaigns & Dialogue and Managing Director of Seed Digital Media
Seed Digital Media
Seed Digital Media specializes in digital loyalty marketing and marketing automation.
Our customers are primarily companies in consumer markets, such as retailers and various service providers with an extensive consumer customer base.
Data and technology play an increasingly significant role in marketing. We help our customers develop their business operations in today’s digitalized operating environment. We focus on how to reach consumers and how to create ongoing dialogue between the marketer and the consumer.
2015
In 2015, Seed Digital Media completed its first full year as a member of the Nordic Morning Group. Although the year was financially challenging, we acquired new and interesting customers.
The benefits of combining traditional business with digitalization are clearly illustrated by our achievements in areas such as the utilization of location data and in-store analytics in brick-and-mortar stores. Consumers are increasingly buying things online, but a large proportion of purchases are still made in physical stores.
Customer movements in online stores can be tracked and analyzed with great accuracy, and similar data can now also be utilized in physical stores.
The fastest growth among Seed’s services in 2015 was seen in the upsurge of store analytics in loyalty marketing. Measuring and analyzing in-store consumer behavior makes it possible to monitor the effectiveness of various marketing campaigns even in real time. This represents a significant step forward for the retail sector.
Being part of the Nordic Morning Group has had a positive impact on the development of personnel competencies and well-being at Seed Digital Media.
2016
We will continue to focus on data-driven loyalty marketing in 2016. By utilizing good tools and automation, we can implement even more convenient and effective marketing.
ABOUT OUR SERVICES
Digital tools for good service
Seed Digital Media helps reach customers in the right place.
How having your own archive makes for a smooth operation
The electronic archive services provided by Edita Publishing help customers use information they have on file efficiently to support their day-to-day work.
Success through an excellent customer experience
Using service design to develop the customer experience helps businesses outperform their competitors in the digital operating environment.
Achieving digital success by being responsive to end-user needs
For Ottoboni, to focus on end users is very much a reality and an important part of the work process.